Photoplay Jan. 1948: Happy New Woman

“With these resolutions, ring in the new … to enhance your beauty the whole year through.”

“Happy New Woman” by Anita Colby (Scanned by Comet Over Hollywood)

For the new year, let’s enhance your beauty routine a la 1948:

Linda Darnell’s slogan is “care in color.”

Beverly Tyler lives by “cleanliness.”

Lizabeth Scott likes the streamlined, uncluttered look

Paulette Goddard says to stay alert.

In a January 1948 Photoplay article, Anita Colby, Photoplay beauty editor and feminine director at Selznick Studios, shares how to be a new woman in the new year with some help from Hollywood actresses.

Colby says to get rid of things that may be a result of carelessness in your appearance: figure bulges; makeup colors that don’t go with your skin, eyes or hair; or sagging and uneven hemlines.

The article “Happy New Woman” includes 12 tips inspired by Linda Darnell, Beverly Tyler, Lizabeth Scott and Paulette Goddard:

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